can-ikea-disrupt-the-furniture-business-again?
Can IKEA disrupt the furniture business again?

Can IKEA disrupt the furniture business again?

There are worse ways to spend a lazy Saturday than to take a trip to one of IKEA’s giant furniture stores. Young children can be swiftly deposited at Småland, the supervised play area, leaving you to navigate the maze of flat-pack furniture and bric-a-brac at your leisure; you might even stop at the restaurant for a plate of Swedish meatballs.

This article appeared in the Business section of the print edition under the headline “Flat-packing a punch”

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From the September 7th 2024 edition

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